Ideas & Resources

Helping businesses thrive in the age of AI

I share practical frameworks, templates, and insights to help coaches, creators, and small business owners use AI to work smarter, not harder.

Rossetta Sornabala
About

Decades of corporate experience. A deep dive into AI. And a passion for helping entrepreneurs succeed.

In 2018, my daughter and son-in-law launched Mindset Therapy. I've been their mentor ever since, supporting them as they scaled it into a global brand reaching over 11 million people. That journey showed me how the strategic frameworks, operational discipline, and leadership principles I honed in the corporate world could accelerate growth for entrepreneurs at any stage.

As the world shifted toward AI, something even more powerful emerged: the ability to help these businesses work smarter, automate what once slowed them down, and scale at a pace that was previously impossible. My mentorship naturally expanded from there. I've guided young founders like the creator of NexLev, who was just 19 when he began building his AI-powered platform. I mentored him as he grew the company to $1M in annual revenue and now launches his second venture.

And he's just one example. Over the years, I've supported friends and entrepreneurs at every stage, helping them navigate strategy, operations, technology, and the mindset required to grow. Today, AI allows us to take those same ideas and scale them exponentially, giving entrepreneurs the leverage they need to compete, innovate, and win in a rapidly changing world.

These experiences shape everything I do now: sharing practical, real-world knowledge with coaches, creators, and small business owners who are building their own dreams.

My background: 30+ years in technology and operations leadership, including roles at Microsoft, Hewlett Packard, and BlackBerry. MBA. Published author. Lifelong mentor to entrepreneurs.

"There's nothing more rewarding than watching someone turn an idea into something real. My passion is just to help clear the path."

— Rossetta Sornabala

What I Write & Think About

These are the themes I explore in my writing and conversations. If any resonate with you, let's connect.

AI for Solopreneurs

How one-person businesses can leverage AI to compete with larger teams.

Workflow Automation

Identifying and eliminating the repetitive tasks that drain your time and energy.

AI Adoption Frameworks

Systematic approaches to implementing AI that actually stick.

Tools & Technology

Honest assessments of AI tools: what works, what doesn't, and what's worth your time.

Operations & Scale

Building business operations that grow with you, not against you.

The Human Side of AI

Change management, adoption challenges, and keeping the human element central.

Founders I've Had the Privilege to Support

My greatest joy comes from watching entrepreneurs turn ideas into thriving businesses. Here are some of the people I've been fortunate to work with.

Let's connect.

I love hearing from fellow builders, creators, and anyone navigating the AI transformation journey. Whether you have a question, want to share what you're working on, or just want to say hello, reach out.

"The best time to plant a tree was twenty years ago. The second best time is now."

— Chinese Proverb